GAGAO, ARTISANAL CHOCOLATE BAR

Creating the brand and franchise concept for a chocolate bar. From the name to the customer experience.

The challenge

Creating a retail concept from scratch, from brand and offering to physical store and customer experience.

The client brings the entrepreneurial idea, their chocolate-making expertise and the first recipes. We turn that intuition into a fully fledged brand concept: defining its audience, promise, offering, personality and experience, and designing its space.

what we did

STRATEGY

Concept

Value proposition

Offer design

NAMING

BRAND

TERRITORY

Art direction

Visual identity

PACKAGING

Retail design

CUSTOMER AND EMPLOYEE JOURNEYS

AND EXPERIENCE

Signage - POS materials

Communications

Activation


This is what hot chocolate used to look like.

We made this out of it.

Gamme de produits Gagao

 A name, a product offering and an identity that set the tone from the outset. Young, quirky, nostalgic, with a touch of irreverence.

Visuel clé Gagao avec girafe

Offer and ordering experience design.Recipes, formats, choices and customisation. 3 key steps to create an original experience.

1 - Choisis ta recette
2 - Choisis ton niveau
3 - Fais péter le topping

And to take things even further, the agency came up with a custom topping chosen by the customer.

Retail design, fit-out, customer flow, service, furniture, materials, overall atmosphere, spatial design and customer experience.

From boutiques and kiosks to containers, we bring GAGAO formats to every corner of France.

Premier point de vente Gagao à Strasbourg, vélo cargot brandé à al marque.

The first pilot store in Strasbourg.

Storefront exterior and view through the store
Intérieur de la cacaotéria Gagao avec habillage murale, visage complètement gaga. Tablette et tabouret

Interior world, oversized retro portrait.

Space planning, furniture, signage
Étagères de produits gagao en vente additionnelle dans le second point de vente

A gift and takeaway treats boutique corner.

Packaging. Innovation, impulse buying, merchandising
Comptoir de la boutique Gagao avec menu board, PLV, gobelet et topping. Habillage des mur rayés.

Counter area of the first cacao café.

Workplace design, efficiency, flow, speed, service design

We think through every detail of the customer journey, as well as the back office, to ensure a smooth experience for both customers and employees.

Cellule Gagao dans la station de métro Châtelet les Halles, portes vitrées et zone de restauration.

Gagao, Paris, Châtelet–Les Halles metro station.

360° design for the visible customer-facing area, workspace, space planning, service design, signage, customer experience and journey
Design d'un contener jaune et rayé en corner gagao dans la gare de Strasbourg.

We designed Gagao’s mobile unit in a shipping container.

Container and workspace design, space planning, service design, signage, customer experience and journey
Détails d'un magasin Gagao avec assis haute; mur habillé avec une girafe et étagère originale pour les produits en vente additionnelle.

Interior atmosphere of the retail space.

Space planning, furniture design, lighting, signage
Corner Gagao dans le centre commercial Lille Europe.

Gagao is expanding through franchising and is coming to Lille Europe shopping centre.

Overall design for the new kiosk format, adapted as a freestanding island for indoor spaces
Détails de clients assis dans la zone de restauration Gagao à Lille Europe.
Détail de la mise en place du comptoir Gagao à Lille Europe avec PLV de produits en vente additionnelle.

Details of the Gagao kiosk, Lille Europe shopping centre.

Brand identity, activation, customer experience, merchandising, customer journey, traffic flow, service design

Brand positioning, communications and activation. We developed and supported the Gagao brand through to the opening of its retail locations and their activations.

détails de l'habillage mural d'une cacaotéria Gagao avec un zèbre rigolo et une phrase fun.
Engagements et éléments fondateurs du concept de Gagao

The result.

  • From an idea to a fully-fledged network of retail outlets, with the agency providing end-to-end support across every aspect of the brand.
  • The GAGAO concept was turned into a franchise and rolled out in different formats across France: 7 boutiques, 3 containers, 1 kiosk…
  • A holistic retail conceptInnovative positioning, strong visual impact, thoughtful design, distinctive style.
  • Multiple awards and accoladesUnibail Rodamco, Yago, Commerce design…
  • A broad, universal audience.
    •

    Logo Commer design strasbourg Eurométropole
    Jury’s Grand Prize Du Commerce Design
    Logo Prix Unibail Roamco
    Unibail-RodamcoFinalist, Young Retail Creators Grand Prix
    Logo Yago Talents d'entrepreneurs
    First prize Business Development 

    Let’s talk about your project.

    Lionel Russo