Maisons brand, Colmar

When a brand becomes an all-encompassing experience that shapes the everyday lives of employees and customers.

The challenge.

The client wanted to reposition the brand and focus on the customer experience.

 Evolve the brand to better express its human and emotional dimension, then ensure consistency across all its touchpoints. This cross-functional project extended to the design of the new headquarters in Colmar: making the workplace and customer reception area a true embodiment of the brand.

Our solution.

Redefining the customer promise and making it the guiding thread for a profound transformation across the company. From the new brand territory to the design of the company’s new headquarters.

Mission step 1: Gain an in-depth understanding of the company and its customers’ needs.Build the new brand, making it warmer, more accessible and more human.The new Maisons Brand territory is built around a simple, essential idea.

We create

a customer satisfaction survey

to end customers.

The goal: to understand the essentials that will allow us to bring objectivity.

 A beating heart, a powerful red, and a deliberately simple, friendly voice.

The brand takes shape around its promise: happiness and simplicity.

the new identity asserts its personality

Step 2: Design the new headquarters and offices from the ground up. Our approach: create an internal project team to champion the project and develop solutions through co-creation with the teams. Goal: support the change and make it a positive experience.

Collaborative workshops.

Explore how people use the space, ways of working together, the follow-up of client projects and everyday needs, and combine these insights with client feedback.

The way teams work should shape the design of their new workplace. Not the other way around.

 Once the concept plan and mood board have been approved by the client, we move the project into 3D. This is where the spaces come to life. We define the spaces, materials and colours, design bespoke furniture, and consider how to bring the brand’s DNA into the space and the atmosphere it creates.

 And it all takes shape in a purpose-built space in a brand-new building. A 330 m² office floor on the 2nd floor. Another 160 m² for the client showroom.

Work begins, bringing our 3D design to life.

now it’s time for the project manager and craftspeople to do their work

The Néo showroom, Maisons Brand’s made-to-measure brand.

a space that reflects the care invested in every build

Client meeting spaces.

warm & authentic, Alsatian style

 Much more than a workspace. 330 m² of offices designed to make customers happy.

Open-plan office view.

adaptable, welcoming, human

An environment finished down to the last detail.

living wall, custom joinery featuring the brand logo, stretched fabric wall coverings, acoustic comfort

The kitchen – a place to take a break.

A relaxed space, almost like home, overlooking the open-plan office

One-of-a-kind offices, right through to the terrace. The employee experience continues outdoors.

The result.

• A brand that’s close to its customers. Building closer relationships through a warmer, more human approach to make projects run more smoothly.

• A company that completely changed its management model to organise itself around its customer promise.

Moving from siloed departments to a project-based approach for optimal performance.

• Clients have a single point of contact.

Effective project management and communication at every stage are key to client satisfaction.

• A completely reimagined customer and employee experience. 

A company that embraced change to work better and succeed.

• Teams driving change. 

The internal project team helped make change stick and made people want it.

• A far more effective and inspiring work environment.

Stronger company culture, engagement and connection.

“The Encoreunebellejournée team has been working with us for many years and always manages to surprise us. Their personalised support helps us express our values and aspirations, and imagine even more…”

We help businesses transform. Let’s talk about yours.

Lionel Russo

+33 390 246 342

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