Tolteca, natural and vegan fragrances.

Create the brand’s overall style and product design.

The challenge.

Defining the brand’s style. Brand image, product design and eco-responsible packaging concept for the entire product range.

From our very first conversation, we were immediately excited to be part of Aurélie’s adventure: launching a 100% natural, vegan perfume brand. Starting with the existing logo, we developed the entire marketing approach, created the brand’s visual identity for its promotional materials, and designed the packaging range using eco-friendly materials and exclusively French artisans, in line with the brand’s values. This all grew from one guiding idea: building the brand and its entire universe around the Four Agreements. A project calling for bold creativity combined with the technical rigour of product and packaging design.

what we did.

Strategy

Art Direction

Branding / Visual Identity

Product Design

Packaging

Product Key Visuals

Storytelling

Product/Packaging

Customer Experience

Promotional Stand Design

Communications

Photo aurores boréales ® František Zvardon

® František Zvardon

the meticulous attention to detail in the creative project

OUR RESPONSE

Carefully balance creativity, symbolism, authenticity and a strong personality to create the unique style of this perfume brand.

Inspired by Toltec wisdom and way of life

Drawing on the art of symbolism to inspire our art direction.

Cercle toltèque Tolteca
visuels 4 éléments tolteca

Build a cohesive range inspired by the four elements.

Parfum Tolteca Omeyocan
Gamme de parfums Tolteca
Logo Tolteca

Give every product a strong identity.

Parfum Tolteca Calli
Parfum Tolteca Quetzalli
Parfum Tolteca Ollin
Parfum Tolteca Omeyocan
Parfum Tolteca Tleyotl
Parfum Tolteca Ocelotl

An eco-design approach to bottles and boxes.

The cap becomes a key ring.The packaging is printed in black and white on recycled cardboard.

Bouchon porte clé Tolteca
Packaing parfums Tolteca

Create the magic of scent.

Calendrier toltèque visuel clé Tolteca
Parfum Tolteca dans une main
Parfum Tolteca et bouchon en bois
Parfums Tolteca composition solaire
Coffret découverte Tolteca

The result.

  • An innovative new brand in a highly competitive market.
  • An eco-conscious approach to packaging and product design.
  • A handcrafted, engraved and reusable wooden pendant.
  • A co-creation process with the client throughout the creative process.
    •

    “I advise all future clients of the agency to share their projects in detail without holding back, and to open up completely, so they can work with a team that can truly understand the DNA of their story and know how to express it in its entirety. This is undoubtedly Encoreunebellejournée’s strong point!”

    Gilles Choukroun

    Gilles Choukroun

    MICHELIN-STARRED CHEF

    We create brand style. Let’s talk about yours.

    Lionel Russo