m&m's® packaging

Packaging design for M&M's®.

The challenge

Limited editions, core products, festive, seasonal and promotional products.

We have been working with the Mars group for over 16 years, focusing in particular on packaging design.
These projects require very specific and complex expertise: first, there is the challenge of making a package "speak" on the shelf, making it visible, explicit and attractive. Everything happens in record time, a fraction of a second, and the choice is made, or not.
Then there is the necessary mastery of the technical stages.

Here is a small selection to discover.



what we did

Product innovation

Uses and occasions

Packaging design

Permanent or promotional packs

Limited or festive editions

Seasonal products

 There are many challenges involved in packaging expertise: mastering brand assets, complying with guidelines, understanding the target market and its codes, and international customers with different expectations and cultures, and finally knowing how to produce delicate artwork to particularly rigorous specifications. A skill we’ve mastered.

"Issues are approached with a great deal of perspective and a truly entrepreneurial mindset."

We create packaging and adapt it across product ranges.

Let’s talk about yours.

Lionel Russo

+33 390 246 342

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