maison lorho

Our expertise at the service of a couple of Meilleurs Ouvriers de France cheese makers and affineurs.

The challenge

Rethinking everything, from the brand to the stores.

We have been working with Christelle and Cyrille Lorho, Meilleurs Ouvriers de France, since 2006. It all began with our original idea to rename the family business "Maison Lorho". From there, we gradually built a brand known for its exemplary high standards and rigor, as well as its business acumen.

After refreshing the first store in 2011, it was time to design a new point of sale in early 2021.

A remarkable new mission to imagine this temple to cheese and great taste.

what we did

naming

Branding

Customer experience

Retail design

Furniture design

store planning

Signage

Merchandising

activation

Together with our daring clients, we wanted to create a unique place that would best reflect the DNA of Maison Lorho. Pleasure, quality, generosity, conviviality and excellence.

In this project, which we developed from scratch, we imagined an extraordinary customer experience based on the authenticity and emotion of the product. The product is the star.

We even went so far as to create the lamps ourselves from cheese boxes, the brand's signature packaging.

“Since we first met in 2006, the agency has been more than an image partner; above all, it’s been a loyal friend. Huge congratulations on the transformation of our new project.”

 We support our clients for the long term.

Let’s talk about your projects.

Lionel Russo

+33 390 246 342

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