CHOCOLATERIE DANIEL STOFFEL

Reimagining the Alsatian family chocolate maker.

Logo et visuel de chocolat de Daniel Stoffel Chocolaterie artisanale.

The challenge

From brand to store: creating an immersive customer experience.

The Daniel Stoffel chocolate factory entrusted us with the task of supporting the redesign and marketing repositioning of their brand.
The programme included advice on brand strategy, new artistic direction, creating an immersive and fun customer experience, a new brand identity, a complete redesign of the packaging, innovation, new products, redesign of existing stores and creation of a flagship store, digital communication, e-commerce, etc.


After entrusting us with the task of completely rethinking the Daniel Stoffel Alsatian family brand, we came up with the idea of creating a new shop at Shopping Promenade Strasbourg Eurométropole in collaboration with the architectural firm AEA.
Then it was time to completely redesign the two historic retail outlets in Haguenau and Ribeauvillé.
We redefined the customer journey and experience, the overall design, the flow, the exterior and interior signage, the sales furniture and the operational efficiency of the premises, the decoration and, in particular, the various original spaces such as the Chocowaouh Café, the tablet library, the mini chocolate factory for children and the lollipop displays.




what we did

strategy

Brand territory and platform

Customer journey and experience

Employee experience

Brand content

Art direction

Branding

Styling

Retail design

Bespoke furniture design

Scenography

Sales activation concepts

Signage

Innovation

product design

activation

Visuel CHOCOLAT DS
communication Daniel Stoffel
Action Chocolat plaquette Daniel Stoffel
Site internet commande Daniel Stoffel
Studio photo Daniel Stoffel
Prise de vue produit chocolat
Daniel Stoffel Catalogue
Daniel Stoffel Boîtage avec chrome orange

The project began with a blank sheet of paper. It all started with a visit to a newly built 400 m² commercial unit with a bare-earth floor.

Working together with the architects, craftspeople and our clients, we transformed this space into the perfect setting for an extraordinary experience.

Devanture avec grand logo « DS » et auvent ; extérieur en bois, ciel bleu clair au-dessus.
Intérieur magasin Daniel Stoffel à shopping promenade.
Un mur orange vif avec un grand symbole DS
Un magasin de bonbons et chocolat aux couleurs vives avec des accents rayés orange et jaune et une signalisation « Chocowaouh».
Intérieur de magasin de chocolat avec décor orange et marron, étagères de présentation et lumières suspendues.
Un mur orange vif avec un grand symbole DS
Cellule magasin DS avant chantier

We then rolled out the new brand identity at our Ribeauvillé and Haguenau stores. The before-and-after was warmly welcomed by customers, who were delighted with the result.

Intérieur de chocolaterie de Haguenau moderne avec des touches d'orange
Tabouret chocolaterie
Lettrage en volume sur mur
La Tablettothèque, un meuble pour tablettes de chocolat
photocall chocolat
caisses chocolaterie
salle de projection visite chocolat
Chocowaouh café
Le chocolatier daniel stoffel, habillage mural
Enseigne lettre en volume, tranches noirs

"Every project requires professionalism, energy and good timing: that's what allows us to move forward in the long term. Lionel and his entire team manage to perfectly balance each ingredient, with a little salt and a lot of patience to simmer the best ideas."

Martine Stoffel

Martine stoffel

CHOCOLATERIE DANIEL STOFFEL

MANAGING DIRECTOR

Let’s talk about transforming your business.

Lionel Russo