Wapo.

Redesigned and repositioned fast food concept, steamed cuisine.

Our client, owner and operator of three restaurants for several years, has ambitions to franchise his model. He approached us to completely rethink the concept, the brand, the design concept of the typical restaurant, the customer experience to be delivered, and finally, to co-create his positioning. An exciting adventure that led us to collaborate with, among others, a renowned chef, Gilles Choukroun, who developed all the recipes for the dishes.

work carried out

Strategy

Brand Platform

Brand Territory - Visual Identity/Branding

Restaurant Design Concept

Co-creation of the Fast Food Concept

Art Direction

Storytelling

Customer Experience

Communication

Chef pouring dressing over salads in wooden trays, showcasing various ingredients and textures.
White graphic of a dish with steam inside a circle, text
A stick figure customer at a counter is served by a person wearing a chef's hat.
Three food photos with “WAPO” logo, featuring beets, dumpling, and salad.
Wireframe architectural rendering of a building with interior details and a side view showing multiple rectangular openings.
Interior view of a modern restaurant with wood accents, tables, and a service counter under hanging lights.
Restaurant interior with tables, pendant lights, and
Food stand interior with menu boards, fresh produce displays, and beverage fridge.
Juice bar interior rendering, counter with food displays, wooden tables and stools, colorful wall accents.
Tabletop with herbs, olive oil, and tablets displaying food-related content connected to a central tablet.
Arrangement of food items and cooking tools with a tablet displaying a logo, white background.
Colorful
Four digital devices displaying a website mockup with a colorful

More customer and employee experience design?

Yellow M&M's store with candy and merchandise. M&M characters in chef hats. Woman and shopping cart silhouette.
Three posters with people, blue background. Text:
Sophie candy logo with wrapped candies on a red background.
White background.