In store promotion

 M&M's 2 Chefs, 4 recettes.

An original and powerful campaign to promote the four varieties of M&M’s® in hypermarkets.

The idea: the two great chefs, Red and Yellow, arrive at your hypermarket with their chocolate workshop... just for you!
They put on a show in the middle of their POS marquee and compete to tempt you to taste and fall in love with the 4 M&M’s® flavours!

A sales promotion that creates an irresistible chocolate shop atmosphere.
Food lovers of France and Navarre, we're waiting for you!

work carried out

Activation
Mechanical promotion
In-store promotion
Tasting
Artistic direction
Marquee, POS advertising
Shop-in-shop
Goodies
Instant wins

Red and Yellow M&M characters as chefs, presenting four recipes. Yellow background, treats, and text in French.
Person in M&M's chef shirt
Yellow M&M's candy dispenser with various colored candy sections and a sign with the M&M's logo.
Promotion: M&M's products plus proofs of purchase, sent in an envelope, equal a winning prize, a branded M&M's coloring book.
M&M's display featuring a circular design with four flavor options: peanut, intense cacao, choco, and crunchy.

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