mars wrigley

MyCelebrations® digital activation

"I personalize my product."

The challenge

Create and manage an in-store product personalisation activation for Celebrations®.

What if your name was on your Celebrations bottle? Tap your smartphone, scan the QR code and visit the site created especially for the campaign. Enter your name, choose a product and find your personalised label in your letterbox.

Brilliant!Here’s a summary of the idea behind this activation, delivered in-store and out-of-store with a high-performance setup.

what we've done

Consulting / strategy

Overall solution architecture

Customer experience design

Art direction

UX/UI Website

In-store POS displays

Social media content

Motion design / video animation

Communications Tools

“The methods used were precise, considered and continuously improved. The results achieved are the fruit of careful thought and extensive expertise from the outset.” 

View another project:

We create product activations.

Let’s talk about yours.

Lionel RUSSO

AGENCY DIRECTOR