Digital activation

 MyCelebrations.

In-store activation of MARS WRIGLEY product personalisation.

What if you had your first name on your Celebrations bottle?

Click on your smartphone, scan the QR code and discover the website designed especially for the campaign, type in your first name, choose the product and find your personalised label in your letterbox. Brilliant!

Here is a summary of the idea behind this activation, carried out in-store and out-of-store using a high-performance system.

work carried out

Consulting/strategy
Overall solution architecture
Customer experience design
Artistic direction
UX/UI Website
In-store POS advertising
Social media content
Motion design/video animation
Communication
Tools

Red banner with French text
People celebrate with confetti, holding a champagne bottle and a decorated egg, all in a red-toned setting.
Celebrations chocolates promotion with champagne bottles, text, and QR code on a red background.
Two smartphones on a red background. One displays a bottle illustration, the other a celebration scene.
Envelope and letterhead with logo, red border, text
Display stand filled with red and yellow packaged products, topped with a promotional sign.
Red poster: customization options for

Creation of nearly 500 first name label templates based on a study of the most popular first names in France.
Option to further personalise by adding one of 11 signatures (e.g. "from Granny").

Creation of nearly 500 name tag designs based on a study of the most common first names in France. Further personalization is possible by adding or omitting a signature.

Red and gold display of chocolates with a gift bow topper.
Red ad showing five packaged chocolates. Text reads:
Font samples in red, pink, and blue against a cream background. Demonstrates various typefaces.

More customer and employee experience design?

Three recruitment posters with people, blue background, text
Blank white image.
Eléphant Bleu app promotion: a blue elephant with QR code. Phone displays
Woman with red hair and glasses wearing a lab coat; Santalis logo on the left.