E.Leclerc Erstein.

Identity and communication for E.Leclerc stores in Erstein.

The client commissioned us to develop a unique identity for its E.Leclerc stores and dedicated communication with the aim of making a strong local promise to its customers: to give a unifying signature to the daily commitment of the teams and all the work that is done to do everything for the customer.

To do this, we immersed ourselves for a long time in the daily lives of the more than 300 people who work in several stores, with the aim of translating what makes the difference and giving it substance and form to share.

work carried out

Brand strategy

Brand experience

Branding

Print communication

Digital communication

Two flyers advertising
E.Leclerc supermarket ad: a cashier scans items for a customer.

The objective: To successfully bring together and identify several stores under a single brand and key message that reflects the DNA and philosophy of the member managers: to do everything for the customer by offering services based on a strong identity.

Common because aligned, Common because identical, Common because gathered, Common because unified. The acronym created evokes a symbol of communion, sharing, listening, and empathy. Humans are sensitive beings who live, feel, touch… Experiencing beauty and resonating with the same spaces and objects instantly brings us closer.

Laptop and desktop screens displaying a Facebook page for a green organization, with photos and profile details.
Two Leclerc gift cards with rainbow stripes, the store logo, and the text

More experience design?

Sophie candy logo with wrapped candies on a red background. The brand name is in script.
Blue-themed advertisement for Éléphant Bleu's mobile app.
M&M's-themed retail kiosk with yellow canopy, characters in chef hats, and candy displayed.
Three posters with people, text: