Brand identity and communications for E.Leclerc stores in Erstein.
The challenge
Build a distinct identity for E.Leclerc Erstein to deliver on a local promise.
The client commissioned us to create a distinct identity for its E.Leclerc stores and a dedicated communications strategy, built around a strong local promise: giving a unifying signature to the teams’ daily commitment and all the work they do to go above and beyond for customers. To do this, we spent an extended period immersed in the day-to-day lives of more than 300 people working across several stores, to capture what sets them apart and give it a shared voice and identity.
what we've done
Brand strategy
Brand experience
Branding
Print communications
Digital communications
“I discovered a team that’s passionate about their work and highly professional.
We achieved the result we know today, which satisfies both our customers and our employees. It’s a success.”
Philippe Amann
E.LECLERC ERSTEIN
E.LECLERC MEMBER
The goal: Bring several stores together under one name and a single key message that reflects the DNA and philosophy of the member owners: doing everything for the customer by bringing services together under a strong identity.
