Limited Editions

 Celebrations®.

A festive packaging project spanning six consecutive seasons.

For three consecutive years, we worked with Mars Wrigley to design limited editions of Celebrations® bottles for Easter and Christmas.
The result: six original designs, created to stand out on the shelf, attract attention at first glance... and trigger impulse purchases.

work carried out

Artistic direction

Packaging design

Artworks

Sketchbook page with detailed ink drawings of bottles.
Seven decorated red bottles against a red-orange gradient background.

The bottle format imposed a significant constraint: working with a flat design that would become distorted once printed on a plastic sleeve. Anticipating distortions, optimising legibility, considering the 360° visual impact... these were all exciting challenges that had to be overcome.

The bottle format imposed a significant constraint: creating a flat design that would deform once printed on a plastic sleeve. Anticipating these deformations, optimizing readability, and considering the 360° visual impact were all important challenges that had to be met.

Celebrations chocolate box and wrapped bottle, red with colorful triangles. Label reads
Two displays of red bottles of a beverage. One stacked on a pallet, the other in a display tray.

More product design?

Two M&M's Advent calendars, red and yellow candies in festive scenes.
Overhead shot of Tolteca perfume bottles and lids on a light-colored surface.
Snickers ice cream tub with a scoop on a spoon; brown background.
Black, geometric, modern bar stool with white, illuminated seat, against a dark background.