Tolteca Perfumes.

Ethical fragrances for life.
Marketing and visual identity for natural and vegan perfumes.

From the very first contact, we were immediately excited about the idea of participating in Aurélie's adventure: creating a brand of 100% natural and vegan perfumes.
Starting with the existing logo, we had to devise the entire marketing approach, create the brand's visual identity and communication strategy, and design the entire packaging line using environmentally friendly materials and exclusively French artisans, in line with the brand's values: helping to change the world.

A powerful idea that was close to our client's heart: to build the brand and its overall universe around Toltec agreements. This was to enable authentic and militant brand content.

An exciting and wonderful project.

work carried out

Marketing consulting, Strategy
Artistic direction
Branding / Visual identity
Product visual universe
Product design
Packaging
Product packshots and product visual masters
Storytelling
Product/packaging customer experience
Promotional stand design
Communication

Black and white graphic with Aztec-style design. Tolteca
Circular design with clouds, geometric patterns, and a light source.
Four perfume bottles and decorative round pieces on a light surface.
Six perfume bottles with colorful geometric label designs and textured brown stoppers.
A clear glass perfume bottle with a wooden cap, held by a person in a soft, white setting.
Six perfume bottles with gold caps, casting long shadows on a white surface.
Open box with six perfume vials and a round keychain. Gold accents, white background.
Perfume bottle and wooden containers with QR codes, labeled
Open book with black and white illustrations and text. Includes a logo with the words
Two white boxes and several cylindrical containers of brown pellets. Tolteca
Perfume bottle with gold label and brown cap. Beige background with abstract shapes.
Perfume bottle labeled
Perfume bottle with a cloudy sky label; a brown cap. Background features Aztec-like designs and clouds.
Perfume bottle with a pink and purple label, on a decorative background. Earth/Woman label.

More product design?

Snickers ice cream tub with a scoop on a spoon; brown packaging with blue and white accents.
Three white Alsace Lait crème fraîche bottles on a blue background. Labels say
Black geometric modern lamp on a dark background.
Two M&M's Christmas advent calendars: Red M&M dressed as Santa, yellow M&M near a decorated tree, and gifts.