Schaal.

Branding and brand platform for the chocolatier's chocolatier.

Since 1871, the French company SCHAAL has been crafting a unique range of high-quality customised and original chocolates for its partner clients. 

Keen to best articulate its value proposition and make an ambitious promise to its B2B customers, Schaal entrusted us with building its new brand platform and designing a new identity that would convey this in the right style.

A comprehensive project in terms of both content and form.

work carried out

Consulting / Strategy

Brand Territory and Platform

Visual Identity/Branding

Artistic direction

Storytelling

Design

Tools


Chocolatier text with
Dark chocolate being poured over a tower of chocolates and treats, on a white background.
Man holding and inspecting a cocoa pod. He wears a cap and looks focused.
Brown pixel art shapes rotate against a dark purple background.
Food infographic: cupcakes, cookies, fork, plate, utensils in a dark color scheme.
Close-up of assorted chocolates, including bars and truffle-like candies, on a dark surface.
Hazelnut brittle, caramelized sugar, and crushed nuts against a white background.
Logo for Schaal Chocolates in white text on a maroon background. Chocolate pieces and six related labels.
Text: “L’authentique savoir faire du chocolat à la française sur-mesure.” French flag. Dark purple background.
The word
Logo for Schaal, featuring stylized pottery in orange against a purple background, with the name in white.

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A collage of black and white faces making exaggerated expressions.
Chocolates scattered on cocoa powder with the Daniel Stoffel logo.