Les ateliers Caspar.

Rethinking the brand identity and creating sub-brands.

Revamping the company's brand image to better reflect its positioning and promise.


The mission: Support strategic thinking and rethink the brand identity, developing it into sub-brands that characterise the business lines of the group's companies.

In this new identity, we wanted to place particular emphasis on the care and precision of the work carried out by Les Ateliers Caspar.
Understanding the signature of Caspar's craftsmen at a glance.

work carried out

Strategy

Consulting

Brand Architecture

Naming

Visual Identity/Branding

Art Direction

Design

Communication Tools

Logo for Les Ateliers Caspar on a dark blue wall with gold decorative design.
Two logos for
Logo for
Modern dining room with table, chairs, shelving, and window; neutral colors with wood flooring.

"Atelier Caspar" becomes "Les Ateliers Caspar" in the plural, to reflect and promote the diversity of its offering. Each area of expertise becomes a brand in its own right, with its own distinctive codes.

“Atelier Caspar” becomes “Les Ateliers Caspar” in the plural, to reflect and promote the diversity of its offerings. Each area of expertise becomes a brand and displays its own distinctive codes.

Logo engraved in wood:
Two logos with the name CASPAR, gold accents.
Business cards with the Caspar logo in various orientations, featuring gold, navy blue, and brown accents.

The challenge was to create an identity that could be expressed with elegance and distinction to allow the brand to develop as specialists in different activities.

The challenge was to create an identity that could be expressed with elegance and distinction to allow the brand to develop as specialists in different activities.

Interior design of a dining room with
White delivery van with company branding, featuring navy and gold accents.

More brand design?

Solid background of muted green.
Hand reaching upward with striped shadows on a gray wall; white
Grid of black and white portraits with surprised expressions, a giraffe, and text.
Text on red background: