BRUUT

 Charcoal-grilled cuisine.

Overall design of a brand and restaurants.

We supported this brand from its identity to the design of its dining areas. The brand codes were applied in the restaurants to make them warm, friendly places with an attractive offering.

The original concept of charcoal-grilled cuisine using fresh produce was an inspiring and unique basis for creating two large restaurants in a shopping centre and a cinema complex.

work carried out

Consulting

Naming

Visual Identity/Branding

Artistic direction

Location design

Signage

Objects and textiles

Communication tools

BRUUT restaurant exterior: illuminated sign, bar, bar stools.
Restaurant interior with wooden wall, lit-up
Interior view of a modern restaurant with tables, chairs, dark walls, and brick accents.
Restaurant interior: wooden tables set with glasses, overhead Edison bulbs, brick wall with a mural and a staircase.
Restaurant interior with bar stools, exposed brick, and a lit-up
Restaurant interior: brick wall, wooden wall, hanging lights, framed artwork, table setting.
Server holding tray of food, wearing beige apron, standing in front of a brick wall.
Grilled chicken leg with fries in a basket, plus sauteed vegetables.
Restaurant interior with text
Cast iron pans of food, and baskets of fries sit on a counter in front of chefs.
Burning charcoal in a furnace; orange flames and sparks rise from the red-hot embers.

Two restaurants were opened. The challenge was to convert two former Hippopotamus restaurants in record time!
The requirement: to design a space that could be replicated in order to develop a national franchise. Visual identity played a major role in brand recognition and appeal in the areas where the restaurants were located.

Two restaurants were opened. The challenge was to transform two former Hippopotamus restaurants in record time! The need: to design the space in a way that could be adapted for national franchising. The visual identity played a major role in brand recognition and its appeal in the areas where the restaurants were located.

Large red
Restaurant
BRUUT Cuisine Braise restaurant entrance with illuminated sign, glass doors, and brick facade.
Sign for
Illuminated letter
Restaurant interior with tables and chairs, booth seating, large windows, exposed brick, and a lit-up letter
Restaurant interior: wooden floors, red chairs, beige booths, black lamps.
Interior of a restaurant with a bar and seating area; red and brown decor.
Person holding a tray with food, including fries and meat; wearing a
Glass door with

More location design?

Inside a chocolate shop: Orange interior, customers browsing shelves of treats. Hanging orange lights.
Cheese shop interior, featuring a long display case filled with cheese and ceiling decorations.
Office interior with glass walls, the words
Mars reception area with a plant, wood panel, and